Does your product address the real customer problem or only part of it ?

Software Sector

Helping small-medium Software businesses convert their Product into a Solution

Eirtech has used it's Servitizer model to create a framework which enables small-medium Software Companies build an ecosystem surrounding their product to facilitate effective sales and scaling to realize their full potential. The framework is based on recognising the components which need to be added to a basic software product in order to convert it into a real customer solution ( see below ).

Coming from a telecommunications background where Software was a key component, Eirtech has the niche expertise which can help small-medium software businesses create the necessary framework and ecosystem to convert their product into a real customer solution.

Customer's generally never buy Products or Services   .....    they buy Solutions to Business Problems.

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